Journey Through Ireland

Journey Through Ireland are more than a touring and transport company, they genuinely care about their customers and offer a first class service. With over 35 years’ experience they can cater for all your travel needs.

Challenge:

Journey Through Ireland are a tour operator specialising in high end, luxury vacation packages to Ireland. Their target customer is American and prior to approaching Absolute, all of their sales were driven through print advertising in newspapers and trade magazines.

Our target was to improve their online presence, brand awareness and drive traffic to their website, leading to a significant boost in online queries and bookings.

Solution:

Journey Through Ireland were still very much stuck in the pre-digital age and Absolute designed a staged campaign to bring their brand online consisting of a website, social media program, targeted ad placements, and partnerships with a range of top travel websites.

We developed a user friendly website where customers could browse tours and offers available to them with access to an online enquiry form.

Social media was used to bring in new customers and promote loyalty in their existing ones. We posted interesting and relevant content, competitions and special offers to help the trade upsell and engage consumers.

Partnerships with other leading industry websites consisted of sponsored articles and giveaway’s and social media placements on their own Facebook and Twitter pages. We used these placements to drive traffic to specific pages they wanted to promote and then used Google Analytics to identify which were performing the best and to track conversions.

Finally, we promoted specific tours and offers through geo-targeted search engine ad placement.

Result:

Journey Through Ireland found an increased revenue from online bookings based on a revamped SEO strategy, targeted paid search campaigns, and creative content marketing.

Visit their site, here.