Over 20 years ago, Michelle Connolly Reaper set up a kids’ party and events agency. Through the evolution of the business, which now offers corporate and private party entertainment, as well as a professional kids’ fundraising show, Just Sing!, Michelle identified the potential in bringing together her multiple offerings into one cohesive master brand: Partykidz Productions.
Playful, fresh and bursting with feel-good energy; the visual language of the newly designed brand encapsulates the experience that Michelle and her team deliver for their clients. The website itself is an extension of this – utilising bold colours, eye-catching videos and quirky typography to create a truly engaging experience.
To support the new look Absolute worked on a range of complimentary brand assets including a suite of iconographics, business cards, digital and print ads, flyers and branded uniforms. Marketing was put at the forefront, with the company taking on initiatives they hadn’t done before, such as social media marketing and search engine optimisation. We continue to work with Partykidz Productions to integrate the brand into new marketing materials.
The new look has received great feedback; the combination of brand identity, vibrant design and messaging direction developed by Absolute is engaging children and their parents on a level that is genuinely reflective of the Partykidz Productions experience while helping them to stand out in a crowded market.