A 20th Anniversary Rebrand
Inpute Technologies, Irish leaders in intelligent data capture, process automation and secure document delivery approached us to help them with a modern rebrand to commemorate 20 years in business. At a time when the company is evolving its service offerings and expanding its global reach, they felt that it was fitting that their brand identity evolves too.
We started by designing a new logo, one that honoured their past but also looked to position them firmly in the future. Designed to work effortlessly across digital and physical channels, the new logo pays homage to the original logo that was first designed back in 1999 where an electronic letter ‘e’ was the standout feature.
“At Inpute, we implement software solutions that capture and process a vast amount of information electronically, before delivering that information securely to our various clients. We feel that this new logo really captures the essence of the services we offer as well as refreshing our image’’ said Chris Howard, CEO of Inpute Technologies.
Following the creation of the logo, we rolled out an updated website, brochure design, corporate identity and a unique iconography system. In addition, we created trade show elements, office signage, and powerpoint slides among other elements – maintaining brand consistency at every touchpoint.
Their new look better reflects the technologically advanced solutions that they offer, and with user experience considered as central to their offering, the clean, easy to navigate website emulates how the company do business.