A New Website for an Industry Leader
Burlington Real Estate is one of Ireland’s leading asset and development management companies, with an impressive portfolio that includes the Frascati and Stillorgan shopping centres, Spencer Dock Estate, and the Irish HQ’s of Bank of Ireland, Vodafone, Merrill Lynch, and Bank of America, amongst many others.
When they approached Absolute to redesign their website, they were looking to re-energise their online presence whilst showcasing their business as being top tier within their industry. Dealing with people’s assets and financial future is a serious business, and the Burlington brand needed to express a great level of trust and stability. We were able to achieve a look that was serious and professional, and yet still had an element of creativity that allowed them to stand out from their competitors.
Keen to highlight their extensive level of service without loading the pages with too much text we used infographics, and strong headings and straplines to punctuate the pages and break up the content into digestible chunks. Our work for Burlington also included copywriting support bringing a new tone of voice to their old communications and in some cases creating new content, making sure to express the brand’s characteristics and values.
The end result is a modern, responsive website that is easy to navigate and read, and truly reflects their position as a leader in their industry.