Creating a Design Brief – It’s Not Rocket Science

Creating a strong design brief is absolutely essential when it comes to ensuring that the final outcome is one you have envisaged for your company and to avoid any additional design time costs.

The title of the blog says it all – it’s not rocket science.

With a design brief, our designers are not asking you to design the piece for them, far from it. They are merely looking for you to educate them on your business and your ideas behind this activity so that they can create a design that caters for just that.

(1) The Business

This section is dedicated to the company; what it’s about along with its goals and objectives. Keep this part plain and simple, stick to fact.

(2) Requirements

Do you have existing brand guidelines or do you need our designer to develop a brand for you from scratch.

(3) Business Tone

If the latter, what is the tone of your business? What colours, styles do you think represent the company? Try and supply a mood board of fonts, colours, logos that have stood out to you in your research.

(4) Target Audience

Sharing your target audience with the designer is essential as they need to know who their design is catering for.

(5) Content

As well as supplying brand guidelines, is there other collateral that needs to be provided to the designer before they start; pictures, text. It’s best that this is supplied at the start of the project to ensure a smooth process and better planning from the designers perspective as well as sticking to deadlines.

(6) Specifics

It’s important to inform the designer of any specific items or conditions that need to be met in this design project. For example, are you partnered with another company and need to show their logo in this piece but under particular instruction.

(7) Budget

As we mentioned at the beginning, you need to ensure that you have a clear and concise design brief to ensure extra unwanted costs are not incurred further down the line. Our suggestion is that you share your budget with the designer so they have a clear idea of what your expectations are.

(8) Timeline

Lastly the million dollar question that a designer will need to know is, what is the timeline for the project? This gives them the opportunity to plan and inform you if there might be an issue in achieving this deadline.

We hope that you have enjoyed reading our blog post. Don’t forget to visit us soon with your design brief.

Evie and James